Work created for London based pub The Chequers. Working over different formats, the job involved flyers for a large door to door mail drop, to entice more customers to visit. Large scale posters to promote weekly food deals and music events.
The client also wanted their logo updated to a simpler version.
I concentrated on the aspect at the centre of the crest. Creating a simple circular logo with the black and white checks within it. The font was also changed to match the one that was used by the signwriter for the hand painted letters that are on the exterior of the pub.
That font was then also used for all promotional work.